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YAMM sends one merge from a Google Sheet through your Gmail, for a few dollars a month. It is not a cold email engine and does not claim to be. If that is all you need, it wins on price and simplicity. The full split is below.
Each claim about Yet Another Mail Merge links to the page we read it on. We read them all on 14 September 2026.
| Yet Another Mail Merge | CraftNudge | |
|---|---|---|
| Where it runs | Yet Another Mail MergeA Google Sheets add-on, sending through Gmailsource | CraftNudgeA web app that drives your inboxes over SMTP and IMAP |
| Inboxes | Yet Another Mail MergeGmail and Google Workspace onlysource | CraftNudgeAny SMTP and IMAP server with a username and password, Google Workspace with an app password. No OAuth. |
| Per-inbox cap and ramp | Yet Another Mail MergeA plan quota of 20, 400 or 1,500 a day, held at 400 while a new Workspace account warms up. No cap or ramp you set.source | CraftNudgeDaily cap, a ramp up from a starting number, a minimum gap with jitter |
| Per-domain cap and ramp | Yet Another Mail MergeNosource | CraftNudgeA daily cap per domain shared by its inboxes, and a weekly warmup ramp per domain |
| Sending window | Yet Another Mail MergeA scheduled sendsource | CraftNudgeUp to four windows per campaign, each with its own days and hours, in the campaign’s timezone or each lead’s own |
| Sequences | Yet Another Mail MergeNo sequences. A follow-up merge you run by hand. | CraftNudgeMulti-step with waits and threaded follow-ups, manual LinkedIn and call steps, and a step for interested or not interested replies only. |
| A/B variants | Yet Another Mail MergeNosource | CraftNudgeUnlimited, the winner favoured after a number of sends you set, per-variant stats |
| Merge fields | Yet Another Mail MergeFieldssource | CraftNudgeFields, fallbacks and spintax |
| Stop on reply | Yet Another Mail MergeNo automatic follow-ups. A manual follow-up can skip people who replied.source | CraftNudgeYes, and optionally the whole company |
| Bounce handling | Yet Another Mail MergeBounces marked in the sheet with the reason, and past bounces flagged so they can be skippedsource | CraftNudgeBounces classified by DSN code, an inbox paused on its bounce rate |
| Unified inbox | Yet Another Mail MergeNosource | CraftNudgeYes, across every connected inbox, with interest labels and reply in the same thread |
| Lead lists and dedupe | Yet Another Mail MergeThe sheet, with a warning on duplicate addresses. No lists, no dedupe across merges.source | CraftNudgeReusable lists, one campaign at a time, a re-contact window |
| Unsubscribe | Yet Another Mail MergeA link you insert, and unsubscribed addresses skipped in every later merge. No one-click header. | CraftNudgeA link, a one-click header and the address blocklisted |
| Custom tracking domain | Yet Another Mail MergeNosource | CraftNudgeYes, off until its DNS check passes |
| Analytics | Yet Another Mail MergeOpens, clicks, replies, bounces and unsubscribes in the sheet, and a dashboard of past mergessource | CraftNudgePer campaign, inbox, day, step and variant, over any dates, with a daily chart, conversions and their value, each client workspace side by side, and CSV export |
| API and webhooks | Yet Another Mail MergeNo API or webhooks. Merges logged into HubSpot or Salesforce by BCC.source | CraftNudgeAPI on every plan. Signed, retried webhooks for seven events, REST hooks a Zap can subscribe to, and notes into HubSpot or Pipedrive. |
| Team | Yet Another Mail MergeSeats, on Team plans | CraftNudgeOwner and member |
| Warmup | Yet Another Mail MergeNosource | CraftNudgeNone, by design |
| Pricing | Yet Another Mail MergeFree: 20 recipients a day. Pro on a gmail.com account, 400 a day, or on Workspace, 1,500 a day, for one user. Prices vary by billing country, and we were shown $36 and $72 a year. Team from $6 a user a month. | CraftNudgeStarter $29/mo, 3 inboxes. Agency $149/mo, 30 inboxes. Contacts and sends unlimited. Charged by sending inbox. |
YAMM is free for 20 recipients a day, then Pro for one user: 400 a day on a gmail.com account or 1,500 a day on a Workspace account. Its prices vary by billing country, and the page showed us $36 and $72 a year. Team plans start at $6 a user a month. CraftNudge Starter is $29 a month for three sending inboxes and Agency is $149 for thirty, with contacts and sends unlimited and a 14-day trial without a card. Prices read on 14 September 2026 from each vendor's pricing page.
YAMM began as a script in 2011, went paid in 2014, and is sold by Talarian, which describes itself as bootstrapped and profitable. YAMM's own revenue is not public. Latka estimates the whole Talarian group at about $3.1m in revenue for 2025, and the founder said $70,000 a month in 2018. About 40 people work across its four products.
If you send a merge now and then to people who know you, from your own Gmail, YAMM costs almost nothing and there is nothing to learn. Come to CraftNudge when you are sending cold, in sequences, from more than one inbox, and you need the sending paced, capped and stopped on reply without you watching it.