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Mailshake sells email, a phone dialer, social steps, free warmup and a lead database, priced per seat. CraftNudge sells the sending, priced per inbox. The honest split is below.
Each claim about Mailshake links to the page we read it on. We read them all on 14 September 2026.
| Mailshake | CraftNudge | |
|---|---|---|
| Scope | MailshakeEmail, phone dialer, social steps, free warmup, a lead database add-on | CraftNudgeSending and reporting from your own inboxes |
| Inboxes | MailshakeGoogle Workspace, Microsoft 365, any SMTPsource | CraftNudgeAny SMTP and IMAP server with a username and password, Google Workspace with an app password. No OAuth. |
| Per-inbox cap and ramp | MailshakeA daily cap and minutes between sends per address. No ramp outside warmup. | CraftNudgeDaily cap, a ramp up from a starting number, a minimum gap with jitter |
| Per-domain cap and ramp | MailshakeNosource | CraftNudgeA daily cap per domain shared by its inboxes, and a weekly warmup ramp per domain |
| Sending window | MailshakeDays and a time window, per address or per campaignsource | CraftNudgeUp to four windows per campaign, each with its own days and hours, in the campaign’s timezone or each lead’s own |
| Sequences | MailshakeMulti-step, with follow-ups that stop on reply, drips, and emails sent when a link is clicked | CraftNudgeMulti-step with waits and threaded follow-ups, manual LinkedIn and call steps the sequence waits on, and a step for interested or not interested replies only. |
| A/B variants | MailshakeYes, with per-variant statssource | CraftNudgeUnlimited, the winner favoured after a number of sends you set, per-variant stats |
| Merge fields | MailshakeFields, fallbacks and spintaxsource | CraftNudgeFields, fallbacks and spintax |
| Bounce handling | MailshakePartlysource | CraftNudgeBounces classified by DSN code, an inbox paused on its bounce rate |
| Unified inbox | MailshakeYes, with lead status, from $49 | CraftNudgeYes, with interest labels and reply in the same thread |
| Lead lists and dedupe | MailshakeYes, bothsource | CraftNudgeReusable lists, one campaign at a time, a re-contact window |
| Custom tracking domain | MailshakeYessource | CraftNudgeYes, off until its DNS check passes |
| Analytics per mailbox | MailshakeNot documentedsource | CraftNudgePer campaign, inbox, day, step and variant, over any dates, with a daily chart, conversions and their value, each client workspace side by side, and CSV export |
| API and webhooks | MailshakeAPI, with push webhooks for sends, opens, clicks, replies and lead changes | CraftNudgeAPI on every plan. Signed, retried webhooks for seven events (sent, reply, bounce, unsubscribe, interested, interest changed, task due), and REST hooks a Zap can subscribe to. |
| Integrations | MailshakeHubSpot, Salesforce, Pipedrive, Zapier, Slack, from $49 | CraftNudgeNotes into HubSpot or Pipedrive on a reply or a change of interest, Zapier through REST hooks, and a signed webhook. No two-way sync. |
| Warmup | MailshakeBuilt in, free, unlimited | CraftNudgeNone, by design |
| Lead database | MailshakeAdd-on, $19 a month | CraftNudgeNone, by design |
| Placement test | MailshakePartlysource | CraftNudgeTo your own seed addresses, results recorded by hand |
| Trial | MailshakeNone. Pay up front. | CraftNudge14 days, no card |
| Pricing | MailshakeStarter $29/mo ($25 annual): one mail account per user, 1,500 sends a month, contacts unlimited. Email Outreach $49/mo ($45 annual): sends unlimited, 2 mail accounts per user. Sales Engagement $99/mo ($85 annual): 10 mail accounts per user. Charged per user seat. | CraftNudgeStarter $29/mo, 3 inboxes. Agency $149/mo, 30 inboxes. Contacts and sends unlimited. Charged by sending inbox. |
Mailshake Starter is $29 a month, or $25 on an annual plan, for one mail account per user and 1,500 sends a month, paid up front with no trial. Email Outreach is $49 a month, or $45 annual, with sends unlimited and two mail accounts per user. Sales Engagement is $99 a month, or $85 annual, with ten. All are charged per user seat. CraftNudge Starter is $29 a month for three sending inboxes and Agency is $149 for thirty, with contacts and sends unlimited and a 14-day trial without a card. Prices read on 14 September 2026 from each vendor's pricing page.
Mailshake was founded in 2015 in the United States. It is bootstrapped, which the founder confirmed on IndieHackers, and is estimated at about $10m in revenue for 2024 with about 24 people. Latka lists 49.9k customers, which is almost certainly signups rather than payers.
If your outreach is email plus calls plus LinkedIn in one sequence, or if you want warmup and a lead database from the same vendor, Mailshake is built for that and CraftNudge is not. Come here when the send itself is the problem: caps and ramps at the domain, unmetered sends, and the raw signal behind every one.