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These are not the same kind of product, and it would be dishonest to pretend one replaces the other. Instantly is a broad suite. CraftNudge is narrow on purpose. Plenty of teams run both — Instantly for warmup, CraftNudge for the actual sending.
| Instantly | CraftNudge | |
|---|---|---|
| Scope | Broad suite: sending, warmup, lead database, AI, CRM | Sending and deliverability reporting only |
| Send limits | Metered by plan | Uncapped (subject to your own Google limits) |
| Warmup | Included | Not included — keep yours |
| Lead database | Included (SuperSearch) | Bring your own list |
| AI writing | Included | Bring your own copy |
| SMTP response visibility | Summarised as a score | Raw response stored on every send |
| Bounce detail | Bounce rate | Classified by DSN code (bad data vs bad reputation) |
| A/B variants | Two | Unlimited, with auto-optimise |
| Pricing model | Tiered, modular add-ons | One flat price |
| Best fit | A team that wants one tool to do everything | A team that already runs outreach and wants the sending layer done well |
If you want one dashboard to find leads, warm inboxes, write copy and send — Instantly is built for that and CraftNudge is not. Come to CraftNudge when you have outgrown the send cap, you already have your list and your warmup sorted, and you are tired of a health score that does not match where your mail actually lands.